madwu-food-visual-identity-system-illustration-by-sweetfish-food-art-balloon-and-castle
瑪度食品品牌形象插畫.熱氣球與城堡 Madwu Food Co.,Ltd. visual identity system.Hot air balloons and castle
finliner & watercolor|2020

為瑪度規劃品牌形象一年多,由畫出這張熱氣球插畫開始,陸陸續續合作了咖啡掛耳包裝、掛耳禮盒、雙拼禮盒、霧峰分店菜單、紙袋等產品、瓶裝咖啡貼紙、咖啡豆袋、名片、禮盒綁繩吊牌、貼紙等。不只如此,最困難的瑪度官網設計,從版面語法編寫、首頁 banner 製作、產品文案撰寫、商品照拍攝、商品上架、logo設計全部一手包辦;如今終於有點像樣,可以公開展示了!雖然許多部分仍待補上,也有不少要修整的地方,但首度看見自己作品在商業上如此多元的呈現,也充分發揮了自己的技能,真的十分有成就感! 瑪度的餅乾是用椰子油和椰糖製作,好吃又健康;而且咖啡也十分香醇順口,一直以來都很喜歡瑪度的產品。

為了呈現瑪度「尋找感動、分享初衷」的精神,並融入創辦人所喜愛的奇幻風格;因而畫出充滿各種顏色與花紋的熱氣球,象徵著形象故事中,主角「女孩、貓、狗、魔法師」踏遍世界、找尋各種美味的豐富冒險經驗。且高彩度的配色,也能呈現瑪度對自身產品的熱情。這個熱氣球主要是用在6大類(共18種)的咖啡掛耳包包裝上,並沿用於瓶裝咖啡貼紙、名片與雙拼禮盒;還將熱氣球轉換成剪影,變成瑪度品牌形象的主視覺造型,在其他各種瑪度文宣上都可見到。

I have planned the brand image for Madwu for more than a year. Starting from drawing this hot air balloon illustration, I have successively cooperated with pour-over coffee packaging, pour-over coffee gift box, twin gift box, Wufeng branch menu, paper bags and other products, bottled coffee stickers , coffee bean bags, business cards, gift boxes tags, stickers, etc. Moreover, the most difficult design of Madwu’s official website, from the layout, homepage banner, product copywriting, product photo shooting, product listing, and logo design were all done by myself. Now it is finally a bit decent and can be displayed publicly! Although many parts still need to be filled, and there are still many areas to be repaired, it is the first time to see my work in such a diversified presentation in business, and I also give full play to my skills, which is really a sense of accomplishment! Madwu’s cookies are made with coconut oil and coconut sugar, which are delicious and healthy; and the coffee is also very fragrant and smooth. I have always liked Madwu’s products.

城堡則是為了創造如「霍爾的移動城堡」以及賽博龐克風格而設計。為了與瑪度「烘焙咖啡與餅乾」的特色搭配,我將老式咖啡機作為城堡的主體,並在船體的部分加入烘焙器具。繪畫過程腦力激盪不已,查找資料與發想都耗時費力,但創作過程仍是十分有趣,讓我有種回到學生時代天馬行空、自由奔放地在空白筆記本上塗鴉的樂趣。而城堡後來與熱氣球結合起來,用在咖啡豆袋上。

The design of the castle is according to the animation “Howl’s Moving Castle” and cyberpunk. In order to match the characteristics of Madwu’s “roasted coffee and cookies”, I used an old-fashioned coffee machine as the main body of the castle, and added roasting appliances to the hull. The process of designing was a lot of brainstorming, and it was time-consuming and laborious to search information and come up with ideas; but the creative process was still very interesting. The castle was later combined with hot air balloons and used on coffee bean bags.

madwu-food-visual-identity-system-illustration-by-sweetfish-food-art-castle
Madwu Castle 瑪度城堡

此外,我還替瑪度中興分店繪製了招牌 (2022註: 不過此店現在已搬去別處,新的地址也許之後會出來):

In addition, I also drew a sign for Madwu Coffee Chung Hsin branch (2022 Note: However, this store has moved to another place now, and the new address may come out later):

以及為所有種類的掛耳咖啡繪製氣味圖,品嘗咖啡的味道,並依據自身感受將其風味具象化,是蠻有趣的工作。但因為自己對咖啡的層次並不敏銳,所以同一種咖啡都要品嘗了好幾次、試畫幾次,才能畫出滿意的作品:

I also drew odor images for all kinds of pour-over coffee. To create the paintings, I had to taste all of the coffee and visualized their flavour according to my own feelings. It was a quite interesting work. But since I was not sensitive to the level of coffee flavour, I had to taste the same coffee several times and try to draw several times before I can draw a satisfactory work:

這一系列是為了餅乾而畫的,將每種餅乾的食材拼成圖案;不打稿,直接用水彩畫。雖然後來沒有採用,但我自己很喜歡:

This series is for biscuits, and the ingredients of each biscuits were assembled into patterns. Without drafting, they were directly painted with watercolors. Although they were not adopted to use, I like them myself:

與瑪度食品合作的這段時光裡,我畫出了不少自己從未想過的有趣作品;很感謝瑪度食品所提供的機會,讓我的創作能有畫作以外的呈現!

During the time I worked with Madwu Food, I drew a lot of interesting works that I never thought of. I am very grateful for the opportunity provided by Madwu, so that my artworks can be presented in addition to paintings!

【瑪度食品】
049-2325189
Mon.-Fri.9:00-17:30
南投縣南投市向上路249號
https://www.madwu.com/